NormalVisual writes: When the Jack Daniels distillery recently became aware of a book whose cover they felt substantially infringed their trademark, they didn't go into instant "Terminator mode" — instead, they wrote a very thoughtful, civil letter to the infringing party, and even offered to help defray the costs of coming into compliance. I believe plenty of other companies (and many in the tech world) could use this as an example of how *not* to alienate people and come off looking like a bunch of greedy jerks.
Receiving a million dollars tax free will make you feel better than
being flat broke and having a stomach ache.
-- Dolph Sharp, "I'm O.K., You're Not So Hot"