cylonlover writes: Sony Computer Entertainment America has filed a patent that could see video games interrupted by compulsory advertising. The patent's abstract describes the suspension of "interactive content" in order to display an advertisement, after which interaction resumes. The patent suggests that a new mode of in-game advertising is under consideration, which to date has seen visual advertising and product placement appearing in games without overtly interfering with play. The development hints that, in future, in-game advertising may adopt a model much closer to commercial television.
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