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Submission + - Clothier Slammed for Using 'Perfect' Virtual Model 2

Hugh Pickens writes writes: "Visiting the website for Swedish Clothing Giant H&M is not the only virtual experience customers have as the the company disclosed that the images from the company’s website showing models wearing the latest swimsuit and lingerie in generic, stock-form with their left hand resting slightly below their waist, right arm straight and face looking directly ahead are are not just photoshopped but entirely computer generated. “We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer,” H&M press officer Hacan Andersson told a Swedish newspaper in an article questioning the company’s picture-perfect online models. Advertising watchdogs elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models, accusing the chain of creating unrealistic physical ideals. ““This illustrates very well the sky-high aesthetic demands placed on the female body,” says a spokesman for the Norwegian Broadcasting Corporation, one of the groups most critical of H&M. “The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis.”"
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Clothier Slammed for Using 'Perfect' Virtual Model

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  • It's advertising. Folks in the UK have the ASA, but here in the US we have nothing but liars in ads. Nobody with more than two brain cells believes a single word in any commercials.

    How is this any different than the tricks burger joints use in their ads to make their burgers look like they're actually edible? This is simply advertising. They're giving the impression that if you wear their clothing, you'll magically look like the (computer generated) model, without diet or exersize.

    No different than a McDona

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