I did part of my undergrad at U of C way back when Theo was hanging around there. He's never been the type that really valued self-promotion, at least not directed at people who he didn't consider smart. To say he often comes off abrupt or arrogant is an understatement.

If the "oil and gas" crowd are willing to spend the time talking with the media and helping them to deliver stories, and the open source hackers aren't out looking for opportunities to talk, at least until the people they're talking to are deemed worthy of talking to, what would you expect the stories to be about?