US press outlets have noted Google is paying all the legal fees but have generally framed the deal as a tie or a win for Google. The Europeans, however, have been less gracious. Le Monde‘s triumphant account begins by explaining that the Belgian papers “forced Google to bend” and that Google will “compensate” papers and journalists to the tune of “2 to 3 percent of sales” —or “around 5 million euros” ($6.5 million). So what exactly happened? Did Google pay up or not? The solution to the mystery lies in a part of the blog post where Google explains the ways it will work with the papers, including: “Google will advertise its services on the publishers’ media.” In other words, the American search giant appears to have bought millions of dollars of advertising in the hopes of staving off a direct copyright levy. The company did not immediately reply to a request for comment"
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