writes "This piece from RWW got me thinking about whether when you sign up for access to a site whether you're actually signing up to get a slew of email spam from them. The single opt-in is still really popular and I've noticed that because I often check the box that requests that I NOT get further emails from a company or publisher.
I always assume that giving my actual email address means I'm going to get spam-type emails from whomever. Still surprises me that most people don't. But it does raise a good question: Shouldn't you be able to sign up for something without automatically being signed up for a never-ending stream of "updates"?"Link to Original Source