An anonymous reader submits "The FreeBSD core team has announced a public competition to design a new logo to replace the current BSD daemon logo. The new logo will be used on the FreeBSD website, software media labels, printed media, hardware equipment, and more. The winner of the contest will receive $500."
It's too early for an April Fool's Joke; according to the contest page, "this daemon character seems cute from somebody's point of view,
but somebody may think which does not suit for the professional
products to indicate that are using the FreeBSD inside."