Slashdot videos: Now with more Slashdot!
We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).
Let's review some of the times this has backfired, starting with the infamous McDonald's #McDStories Twitter campaign of January 2012. Rather than prompting customers to share their heart-warming McDonald's anecdotes, the hashtag gave critics a highly visible forum to share their top McDonald's horror stories. MacDonalds pulled the campaign within two hours but they discovered that crowd-sourced campaigns are hard to control. Three years later the #McDStories hashtag is still gathering comments. "Twitter Q&As are a terrible idea.," concludes Griswold. "A well-meaning hashtag gives critics an easy way to assemble and voice their complaints in a public forum. Why companies still try them is a great mystery. Maybe they'll all finally learn from SeaWorld and give this one horrible PR trick up for good."
This is just the latest step in Best Buy's efforts to downsize its Canadian operations and focus on online retail. The new, downsized chain will consist of 136 Best Buy stores (and 56 of the small Best Buy Mobile stores) in Canada. Still, it's sad to see such an iconic brand killed off like this.
The Germanwings accident also points to potential shortcomings in how pilots are screened for mental problems, a recurring concern for an industry that demands focus and discipline in an increasingly technical job, often in stressful situations. In 2012, a well-regarded pilot with JetBlue, one of the airline's earliest employees, was physically restrained by passengers on a flight from New York to Las Vegas after displaying erratic behavior. In that case, the co-pilot locked the pilot out of the cabin and made an emergency landing in Amarillo, Tex. "Aircraft-assisted pilot suicides," as the Federal Aviation Administration calls them, are rare. They include the November 2013 crash of a Mozambique Airlines plane bound for Luanda, Angola, which bears an eerie resemblance to the Germanwings plane's demise. When the flight's co-pilot left to use the lavatory, the captain locked him out of the cockpit and manually steered the aircraft earthward. The crash of Egypt Airlines Flight 990 off Nantucket, Mass., in 1999, which killed all 217 people on board, was also caused by deliberate action, a National Transportation Safety Board investigation concluded. Experts on suicide say that the psychology of those who combine suicide with mass murder may differ in significant ways from those who limit themselves to taking their own lives.